Hops, Vines & Spirits is a tasting room restaurant and bar concept that features a monthly rotation of Pennsylvania based breweries, wineries, and distilleries.
Wine, beer, and various spirits are traditionally aged in barrels and this became the inspiration for the logo mark. We created a wooden barrel top with a keystone branded into it. Everything Hops, Vines & Spirits offers, from beer and wine to cheese and charcuterie, is locally sourced from Pennsylvania, which is known as The Keystone State. A secondary line drawing logo was created that utilizes the keystone design. Glassware is a great promotional product so we created a line of custom wine, beer, and shot glasses that are printed with the secondary logo.
The history of craft brewing spans centuries so we wanted to honor that legacy by incorporating an "old world" feel. We designed the menus to look like they are hand written on a natural paper with hand drawn images. Hops, Vines & Spirits hosts monthly events like happy hours and special tasting nights. They needed a way to effectively advertise this to their patrons. Our solution was a monthly "newsletter" handout that the restaurant places on every table for customers to take home with them. The newsletter is designed to look like a newspaper and we sourced a newsprint paper to give it an authentic feel.
The main challenge of the website was to let patrons know about upcoming events and inform them about the new monthly food and beverage offerings. We developed an application for events that easily communicates the event info to the customer while also allowing the company to manage dates, collect RSVPs, sell tickets, and share to social media platforms. The menu, can be easily managed and updated each month by Hops, Vines & Spirits to reflect current selections.
The interior of Hops, Vines & Spirts is made up of 5 different bar areas with each bar showcasing a vendor that rotates monthly. It was important for customers to be able to easily identify which vendor and product was located at each bar. This was achieved through standoff signs mounted at each location that can easily be replaced every month. For each new vendor we design the sign artwork with their logo and a supporting background image. We work with a local print shop to resurface the existing material which is more cost effective then replacing the entire sign.
