Taste is a rotating tasting room concept that changes themes twice a year. The first iteration is Taste Agave, a tequila and taco bar featuring Mexican eats and craft margaritas. Their goal is to bring fresh new flavors and experiences to Downtown Harrisburg. As the name suggests, the agave plant was our main inspiration for this brand identity. Tequila is made from the blue agave plant so we created a stylized version of the agave for the logo and chose multiple shades of blue and teal for the color palate.
The goal of the menu was to create a fun design that showcases the variety of fresh ingredients that Taste Agave uses in their cocktails and food offerings. We sourced a menu holder with a natural wood look that holds the paper menu in place with rubber bands and allows the menu to open to multiple pages. We carried over the look of the physical menu to the website's interactive online menu using more images of fresh ingredients.
With the idea of the Taste brand to continuously change concepts over time, we designed the exterior signage so that it could easily be updated and changed. Clear acrylic panels that can be resurfaced were mounted to the building with standoff sign hardware. For the interior, we curated a selection of artwork that we printed on canvases to highlight the Agave theme.
